About Petra

Dr. Petra Wüst

Strategic partner for leaders and high-performing teams who want to be more visible at senior level — and have more influence.

Portrait of Dr. Petra Wüst

People and teams often contribute far more than their organisation notices. For more than 20 years I have worked on one question: how do you make substance visible so that it turns into trust, influence and new options?

I combine business thinking with psychological insight and long experience working with leaders, specialists and teams in international organisations.

Experience and qualifications

  • Founder and owner of Wüst Consulting GmbH since 2004
  • Dr. oec. publ., University of Zurich
  • Postgraduate studies in psychology, University of Zurich
  • Certified coach for Leadership Circle Profile and Collective Leadership Assessment
  • Earlier roles at Malik Management Zentrum St. Gallen and Korn/Ferry International
  • Lecturer at Swiss universities, including the University of Basel

How I work

I will not teach you to sell hot air. Impact comes from clarity, substance and a way of communicating that actually fits you. We work with real situations and build strategies you can use in the day-to-day of leading.

Books and publications

As the author of several books on self branding, self-marketing, leadership and personal impact, I have helped shape the topic in the German-speaking world. Titles include Profil macht Karriere, Schüchtern war gestern and Management und Menschlichkeit.

Numbers that make the experience tangible

Dr. Petra Wüst

20+

Years as trainer, coach and advisor

15’000+

Participants in trainings and keynotes

8

Books on visibility, leadership and self branding

And personally? I am a committed crime-fiction reader, and quite possibly one of Agatha Christie’s biggest fans.