About Petra
Dr. Petra Wüst
Strategic partner for leaders and high-performing teams who want to be more visible at senior level — and have more influence.

People and teams often contribute far more than their organisation notices. For more than 20 years I have worked on one question: how do you make substance visible so that it turns into trust, influence and new options?
I combine business thinking with psychological insight and long experience working with leaders, specialists and teams in international organisations.
Experience and qualifications
- Founder and owner of Wüst Consulting GmbH since 2004
- Dr. oec. publ., University of Zurich
- Postgraduate studies in psychology, University of Zurich
- Certified coach for Leadership Circle Profile and Collective Leadership Assessment
- Earlier roles at Malik Management Zentrum St. Gallen and Korn/Ferry International
- Lecturer at Swiss universities, including the University of Basel
How I work
I will not teach you to sell hot air. Impact comes from clarity, substance and a way of communicating that actually fits you. We work with real situations and build strategies you can use in the day-to-day of leading.
Books and publications
As the author of several books on self branding, self-marketing, leadership and personal impact, I have helped shape the topic in the German-speaking world. Titles include Profil macht Karriere, Schüchtern war gestern and Management und Menschlichkeit.
Numbers that make the experience tangible

20+
Years as trainer, coach and advisor
15’000+
Participants in trainings and keynotes
8
Books on visibility, leadership and self branding
And personally? I am a committed crime-fiction reader, and quite possibly one of Agatha Christie’s biggest fans.